https://www.craigdavidlong.com Craig David Long Fri, 03 Jan 2025 09:13:04 +0000 https://www.craigdavidlong.com en http://www.craigdavidlong.com/Video-Production Fri, 03 Jan 2025 09:13:04 +0000 Craig David Long 455352 CRAIG DAVID LONG  Video Production DAVID SUZUKI FOUNDATION – GEN Z SLANGConcept and creative direction for viral video capturing the short form social video trend using Gen Z slang; features David Suzuki advocating for climate action.Scriptwriting, production and editing by Sarah Fox DAVID SUZUKI FOUNDATION – ONE IN A MILLIONConcept, creative direction, scriptwriting and production for advocacy video launching the David Suzuki Foundation’s 2020-2025 strategic plan; features David Suzuki, Severn Cullis-Suzuki and other David Suzuki Foundation leaders. Editing by Kaitlin Kealey DAVID SUZUKI FOUNDATION – YOUR LEGACY FOR THE PLANET Creative direction and production for fundraising appeal video asking supporters to leave a legacy gift in their will; features David Suzuki and Severn Cullis-Suzuki. Videography and editing by Alex Thornton Script by Gail Mainster DAVID SUZUKI FOUNDATION&nbsp; NERDY ABOUT NATURE Concept for a mutli-part series of short form social videos about the value of natural capital; made in partnership between the David Suzuki Foundation and online content creator and influencer Ross Reid of Nerdy About Nature. Scriptwriting, production and editing by Ross Reid&nbsp; OAK + FORT – LET ME INTRODUCE MYSELFConcept, creative direction, styling and production for Oak + Fort Spring/Summer 2017 collection campaign video. Videography and editing by Briggs Ogloff Music by&nbsp;Brock MacKay Assistance by Rachel Samson MONTECRISTO MAGAZINE –&nbsp;A GROWING REALITY: VANCOUVER’S URBAN FARMSConcept, creative direction, interviews and production for documentary video about urban agriculture in Vancouver for Montecristo Magazine Autumn 2012; features SoleFood Farms, Inner City Farms and Victory Gardens. Art Direction in collaboration with Mark Reynolds Videography and editing by Liam MitchellMusic by Noble OakAssitance by Amanda Jun MONTECRISTO MAGAZINE&nbsp; BALLET BC –&nbsp;Taking ShapeFashion editorial video conceptualized in collaboration with Ballet BC artistic director Emily Molnar and produced for Montecristo Magazine Summer 2012; features Ballet BC dancers Gilbert Small, Alyson Fretz and Makaila Wallace. Art direction in collaboration with Mark Reynolds Videography by Gene DoeCinematography by Benjamin Loeb Music by Blood Orange Styling by Leila Bani Assistance by Amanda Jun cdlong@gmail.com CRAIG DAVID LONG  Video Production DAVID SUZUKI FOUNDATION – GEN Z SLANGConcept and creative direction for viral video capturing the short form social... http://www.craigdavidlong.com/Fashion-Direction Thu, 02 Jan 2025 21:48:28 +0000 Craig David Long 455351 CRAIG DAVID LONG  Fashion Direction OAK + FORT E-COMMERCEStyling and production of e-commerce photography for Oak + Fort Spring/Summer 2017 collection. Assistance from Rachel Samson <img width="1333" height="2000" width_o="1333" height_o="2000" src_o="https://cortex.persona.co/t/original/i/0087fa4c4964d0ff3431e3648b71be5134fdd810fcbc5dbc696239f5e20319a3/kt-1030-117-m-black-c.jpg" data-mid="1389981" border="0" /><img width="1333" height="2000" width_o="1333" height_o="2000" src_o="https://cortex.persona.co/t/original/i/8ae664bd8fc9079d8abeeb5e72c8f8a7d985aba12df6b1b174e46fbe4929739c/kt-1030-117-m-black-s.jpg" data-mid="1389980" border="0" /><img width="1333" height="2000" width_o="1333" height_o="2000" src_o="https://cortex.persona.co/t/original/i/10218acd0495dd68f19a97959e9ab0b3d318712f477bad6c619eefa76069fdae/kt-565-117-m-white-f2.jpg" data-mid="1389977" border="0" /><img width="1333" height="2000" width_o="1333" height_o="2000" src_o="https://cortex.persona.co/t/original/i/36d5c1a15f132159ecd4a77deba483c60f1a330069b669542fef56c535c6ce47/kt-565-117-m-white-f.jpg" data-mid="1389978" border="0" /><img width="1333" height="2000" width_o="1333" height_o="2000" src_o="https://cortex.persona.co/t/original/i/2c7a7ee7f00945812d2aae503d750c5d46ef27b04bbafd4f9104faa794b5e4db/kt-565-117-m-white-s.jpg" data-mid="1389979" border="0" /><img width="1333" height="2000" width_o="1333" height_o="2000" src_o="https://cortex.persona.co/t/original/i/aa757ceb03833ab5cb7b79b0c61f454a3bdce5ceeafa15e9a07210478e6281ba/kt-1155-117-m-gray-f.jpg" data-mid="1389982" border="0" /><img width="1333" height="2000" width_o="1333" height_o="2000" src_o="https://cortex.persona.co/t/original/i/414d62cf4167af1ee5ad6dda7dd2633e9950492b0292a877a86b10575a062afe/kt-1155-117-m-gray-s.jpg" data-mid="1389983" border="0" /><img width="1333" height="2000" width_o="1333" height_o="2000" src_o="https://cortex.persona.co/t/original/i/229e0568abf1069397a6ba73e7ddb64194de936416ede161e1db8853cc1cc33c/om-tsh-g28-black-th.jpg" data-mid="1389984" border="0" /><img width="1333" height="2000" width_o="1333" height_o="2000" src_o="https://cortex.persona.co/t/original/i/2081f5187a4a5c78d9273e2cb8a316fd6de02c8ae50e60ccdb70e953cd604fea/om-tsh-g36-navy-f.jpg" data-mid="1389985" border="0" /><img width="1333" height="2000" width_o="1333" height_o="2000" src_o="https://cortex.persona.co/t/original/i/fec96235543f7a8d70a7cc9012945025d545c3a37547dbcf531c90b6dbe08db4/ow-1022-117-m-blackmix-th.jpg" data-mid="1389987" border="0" /><img width="1333" height="2000" width_o="1333" height_o="2000" src_o="https://cortex.persona.co/t/original/i/56c2d7db2a35d826e78e4f22c85cb3c80e9e4c73b79d96229d4ee3843d189958/ow-1022-117-m-blackmix-f.jpg" data-mid="1389986" border="0" /><img width="1333" height="2000" width_o="1333" height_o="2000" src_o="https://cortex.persona.co/t/original/i/92a279c05636081e1b2f0ade3772ca5c3a6dbf8e6e28ae757f13302ab902116b/pt-1009-117-m-black-c.jpg" data-mid="1389988" border="0" /><img width="1333" height="2000" width_o="1333" height_o="2000" src_o="https://cortex.persona.co/t/original/i/5e6847c25ba08cb58a8c2e9417c29c8fb6d2ff689c8ffae6e7b11de120012a55/sw-1151-117-m-gry-s.jpg" data-mid="1389990" border="0" /><img width="1333" height="2000" width_o="1333" height_o="2000" src_o="https://cortex.persona.co/t/original/i/a517b3c5223c0be2ffdbfc079d4aecd1e7a5d20efa23e814db86d4e42f4ff397/sw-1151-117-m-gry-f.jpg" data-mid="1389989" border="0" /><img width="1333" height="2000" width_o="1333" height_o="2000" src_o="https://cortex.persona.co/t/original/i/cca8962554a055b344606b5c081afc87e66a186c010861f2e3257ae4eadc4234/wt-1125-117-indigo-f.jpg" data-mid="1389992" border="0" /><img width="1333" height="2000" width_o="1333" height_o="2000" src_o="https://cortex.persona.co/t/original/i/14227fe9c76740815008a98fe37221b9efa3819c3b7b09155b53e5a9c8ce1125/wt-1125-117-indigo-f2.jpg" data-mid="1389991" border="0" /> OAK + FORT PRODUCTStyling and production of still life photography for Oak + Fort Spring/Summer 2017 collection. Assistance from Rachel Samson <img width="3104" height="3880" width_o="3104" height_o="3880" src_o="https://cortex.persona.co/t/original/i/f23ce14add65114564fbaee702821b74a4c5b58ffb683f3c0cc7ddd177a5f5da/IMG_7514-2-2.jpg" data-mid="1390021" border="0" /><img width="2754" height="2754" width_o="2754" height_o="2754" src_o="https://cortex.persona.co/t/original/i/4ff1b5b60ee2c76659b79b361b51c64e8d944e4048c06e58ad82557684f3bf99/IMG_7496-2.jpg" data-mid="1390019" border="0" /><img width="3482" height="4353" width_o="3482" height_o="4353" src_o="https://cortex.persona.co/t/original/i/ffd554c3504bb093b2db369c9ab7b871a854f753a893eeb7a9e5a061dee9a99b/IMG_7570-2.jpg" data-mid="1390022" border="0" /><img width="2702" height="3377" width_o="2702" height_o="3377" src_o="https://cortex.persona.co/t/original/i/55283c16dc03950e2a6df7fefd251492b588b0838693848ae8664b69c41b0bc7/IMG_7596.jpg" data-mid="1390023" border="0" /><img width="3300" height="3300" width_o="3300" height_o="3300" src_o="https://cortex.persona.co/t/original/i/9a609cc45c5eea1d67940f319a8011a4d988dca875e3f78694c3a48117bbbe2b/IMG_5154.JPG" data-mid="1390017" border="0" /><img width="3300" height="3300" width_o="3300" height_o="3300" src_o="https://cortex.persona.co/t/original/i/5d1413599f5ea4fe0976d8fb93da624835724b3915428430dc02d62bee935cce/IMG_5152.JPG" data-mid="1390015" border="0" /><img width="3300" height="3300" width_o="3300" height_o="3300" src_o="https://cortex.persona.co/t/original/i/3008a37cb15adabcf9d65e9431c43eb2d858586bb02604fcc54ab5e04d56dcc8/IMG_5153.JPG" data-mid="1390016" border="0" /><img width="3648" height="3648" width_o="3648" height_o="3648" src_o="https://cortex.persona.co/t/original/i/1d407777f9f928206d6c8ae856ac3426d16e1cacd7285e9695094957fa756951/IMG_5167.JPG" data-mid="1390018" border="0" /><img width="1080" height="566" width_o="1080" height_o="566" src_o="https://cortex.persona.co/t/original/i/8bb29d51dd44668aef8ea35a2787099438e35191f4d243717cbc8eaf9a7f3216/IMG_5168.JPG" data-mid="1390020" border="0" /> OAK + FORT SOCIAL MEDIAStyling and production of social media photography for Oak + Fort Spring/Summer 2017 collection. Assistance from Rachel Samson <img width="3648" height="3648" width_o="3648" height_o="3648" src_o="https://cortex.persona.co/t/original/i/aec9c7edd382fce37369977ed9ac2661bcb16d8e4ad9b65b2f26b090e59d2bb8/IMG_5571.JPG" data-mid="1389997" border="0" /><img width="3648" height="4560" width_o="3648" height_o="4560" src_o="https://cortex.persona.co/t/original/i/c53ec5403d8a952b206d29d3d60e6903fd1758ac2f758264a2f8cead1588efab/IMG_5593.JPG" data-mid="1389998" border="0" /><img width="2438" height="2438" width_o="2438" height_o="2438" src_o="https://cortex.persona.co/t/original/i/a71127b78ac702917bf9f3b1ea7015bab2f74a2bb13fc0daabb8c5abaa95a7c2/IMG_5599.JPG" data-mid="1389999" border="0" /><img width="3648" height="4560" width_o="3648" height_o="4560" src_o="https://cortex.persona.co/t/original/i/c12627a0671a151f9a50816a349e4b5e225639df37f92a23d47fbb154f31f547/IMG_5592.JPG" data-mid="1389996" border="0" /><img width="3110" height="3887" width_o="3110" height_o="3887" src_o="https://cortex.persona.co/t/original/i/2082ce035c1125df04996a73da36c3f7655333a078ac69b4db9a8b86014c2d65/IMG_5596.JPG" data-mid="1389994" border="0" /><img width="3648" height="4560" width_o="3648" height_o="4560" src_o="https://cortex.persona.co/t/original/i/844d2631aa13e118833db10ff9a6e6e98a2149da83a17c97def6b320b87ae951/IMG_5591.JPG" data-mid="1389995" border="0" /><img width="2594" height="3242" width_o="2594" height_o="3242" src_o="https://cortex.persona.co/t/original/i/548db3594afaa076bcc69c07c376b16f41d2ad8538371c20126397fe2f646f72/IMG_5598.JPG" data-mid="1389993" border="0" /><img width="2538" height="3172" width_o="2538" height_o="3172" src_o="https://cortex.persona.co/t/original/i/360e41023d90f37d423daf820310ac90cd104ab6062f3caadb7bb5b40c551846/0Y6A5096.jpg" data-mid="1390003" border="0" /><img width="2838" height="4257" width_o="2838" height_o="4257" src_o="https://cortex.persona.co/t/original/i/fb44341b038fa83c2dc73859d2fb716dbb8fee278c4ad9d3898568f220975824/March_29.jpg" data-mid="1390000" border="0" /><img width="2811" height="3514" width_o="2811" height_o="3514" src_o="https://cortex.persona.co/t/original/i/01bc04485d2f67e76d359f4fc8a24b496c4f148345a36e42a10b530ac6e8acd3/0Y6A5048.jpg" data-mid="1390002" border="0" /><img width="3102" height="3877" width_o="3102" height_o="3877" src_o="https://cortex.persona.co/t/original/i/a8514348566859646863f9defdb1323cc165edeeece52a43ee6282709e8ead09/0Y6A4961.jpg" data-mid="1390001" border="0" /><img width="2820" height="3525" width_o="2820" height_o="3525" src_o="https://cortex.persona.co/t/original/i/360e41023d90f37d423daf820310ac90cd104ab6062f3caadb7bb5b40c551846/0Y6A4941.jpg" data-mid="1390004" border="0" /><img width="2237" height="2796" width_o="2237" height_o="2796" src_o="https://cortex.persona.co/t/original/i/cc26c20c196d16ae3cb651037b5bb6f291780ccb3916e9cbace287a212a9b470/IMG_4355.jpg" data-mid="1390006" border="0" /><img width="3365" height="4206" width_o="3365" height_o="4206" src_o="https://cortex.persona.co/t/original/i/6144686a1e9ab3829bea3a650e10a0fe2ae55d73e4b78988dae2d14de8967d28/IMG_4243.jpg" data-mid="1390008" border="0" /><img width="3021" height="3776" width_o="3021" height_o="3776" src_o="https://cortex.persona.co/t/original/i/13d0a1a8f9b4dd48ff63773753e205673596800f236bc0104298021eb9b87578/IMG_4108.1.jpg" data-mid="1390009" border="0" /><img width="2766" height="2766" width_o="2766" height_o="2766" src_o="https://cortex.persona.co/t/original/i/0f677451ebed778060f200b3a269488cd0297269548f9bd1584f3c1a45ff3412/IMG_9776.jpg" data-mid="1390010" border="0" /><img width="3155" height="3155" width_o="3155" height_o="3155" src_o="https://cortex.persona.co/t/original/i/715757d0e2528ff44ecf955745639a47b23a007e2e8e6597105855614109bfa3/IMG_9529.jpg" data-mid="1390011" border="0" /><img width="3078" height="3847" width_o="3078" height_o="3847" src_o="https://cortex.persona.co/t/original/i/3243fdfd8b922f2d9938ce624d56fed95807221b710de0d6064b0923449f1d0a/IMG_9549.jpg" data-mid="1390013" border="0" /><img width="2435" height="2515" width_o="2435" height_o="2515" src_o="https://cortex.persona.co/t/original/i/715757d0e2528ff44ecf955745639a47b23a007e2e8e6597105855614109bfa3/IMG_9848.jpg" data-mid="1390012" border="0" /><img width="3648" height="4560" width_o="3648" height_o="4560" src_o="https://cortex.persona.co/t/original/i/d081e2fa544816897184254af56c7369de42d6f5c3927fb94e3387578a0122e8/IMG_9727.jpg" data-mid="1390014" border="0" /> WALTER’S SON F/W 2015 Creative direction and styling for Walter’s Son Fall/Winter 2015 collection campaign. Photography by Tom Hsu <img width="1340" height="2001" width_o="1340" height_o="2001" src_o="https://cortex.persona.co/t/original/i/aa880ca8fa5f9b4571f218b6337f345e019331e5b2c95037e4e77e2a0c31a5ec/Fall_15_11_1340_c.jpg" data-mid="1389906" border="0" /><img width="1340" height="2001" width_o="1340" height_o="2001" src_o="https://cortex.persona.co/t/original/i/ee5e8dbf4f578d7b1695b7d1ed339ea33514e34a862383d95074aafa9dcba3bf/Fall_15_32_1340_c.jpg" data-mid="1389900" border="0" /><img width="1340" height="2001" width_o="1340" height_o="2001" src_o="https://cortex.persona.co/t/original/i/cfec8eceada715cea041aad91a8c2c675258b7441f8c3164a76a8b45de8edb9c/Fall_15_29_1340_c.jpg" data-mid="1389908" border="0" /><img width="1340" height="2001" width_o="1340" height_o="2001" src_o="https://cortex.persona.co/t/original/i/7a808f1f97cf2bdbca7d41f2bd28ad36bad8c91bfb4819c1cf7913aa42c37cf9/Fall_15_1_1340_c.jpg" data-mid="1389903" border="0" /><img width="1340" height="2001" width_o="1340" height_o="2001" src_o="https://cortex.persona.co/t/original/i/9ff0ad7cceeddb97f62ff2206ca4946772f49b9269cd0ad6f544101846badad7/Fall_15_16_1340_c.jpg" data-mid="1389907" border="0" /><img width="1340" height="2001" width_o="1340" height_o="2001" src_o="https://cortex.persona.co/t/original/i/1725b6c06b9fdac957ed92979058cd9fc33490e677cdd5bea8fff76ab2f74ccf/Fall_15_5_1340_c.jpg" data-mid="1389904" border="0" /><img width="1340" height="2001" width_o="1340" height_o="2001" src_o="https://cortex.persona.co/t/original/i/4e017948ce9fe59717966bf769ef17c396f30aa056ee350f1d5d7b54ac0f4c9d/Fall_15_6_1340_c.jpg" data-mid="1389905" border="0" /> WALTER’S SON S/S 2016 Creative direction and styling for Walter’s Son Spring/Summer 2016 collection campaign. Photography by Tom Hsu <img width="702" height="713" width_o="702" height_o="713" src_o="https://cortex.persona.co/t/original/i/d96ee29bf9836a589b79673312503b367ba5bbeab3ea69782d1f81abc6a4f28f/waltersson_ss16016.jpg" data-mid="1389914" border="0" /><img width="1340" height="2164" width_o="1340" height_o="2164" src_o="https://cortex.persona.co/t/original/i/a8aa4c0aa1134dc46e7af3c2b7642a33254f5c5c76879d261bc14d53ba5a03e2/waltersson_ss16066_1340_c.jpg" data-mid="1389912" border="0" /><img width="1340" height="1347" width_o="1340" height_o="1347" src_o="https://cortex.persona.co/t/original/i/fd380acd6b2f5ed5f510495357b575bfadeec75628fadd2c953228f67095817d/waltersson_ss16017_1340_c.jpg" data-mid="1389910" border="0" /><img width="1340" height="1340" width_o="1340" height_o="1340" src_o="https://cortex.persona.co/t/original/i/57becfedbed0a96c1d492b5ed5248033e541c8ff473725e214148b2ee470fb8d/waltersson_ss16010_1340_c.jpg" data-mid="1389909" border="0" /><img width="1340" height="799" width_o="1340" height_o="799" src_o="https://cortex.persona.co/t/original/i/0047a622d675bede2e8a9b3b2e8d9b0e3542a09657c5ab1add47ad6910f670bd/waltersson_ss16082_1340_c.jpg" data-mid="1389916" border="0" /><img width="1340" height="1356" width_o="1340" height_o="1356" src_o="https://cortex.persona.co/t/original/i/77f3ed0b879db241463b31ec3cd93bf58edf91b688263c7dd38953737490b605/waltersson_ss16019_1340_c.jpg" data-mid="1389911" border="0" /> A Change of PaceCreative diretion and production of Autumn 2012 fashion editorial for Montecristo Magazine.Photograhy by Hana PesutStyling by Leila BaniArt Direction in collaboration with Mark Reynolds <img width="722" height="960" width_o="722" height_o="960" src_o="https://cortex.persona.co/t/original/i/95386c96a2701b4c224915337fa326756fc72c83f9d450fcead77c767af9b749/7.jpg" data-mid="1389921" border="0" /><img width="697" height="960" width_o="697" height_o="960" src_o="https://cortex.persona.co/t/original/i/301e20622367395833dd81dc317aa3693594aab9d25c4a192537337d164d9ba4/1.jpg" data-mid="1389917" border="0" /> Pop CultureCreative diretion and production of Spring 2011 fashion editorial for Montecristo Magazine. Photography by Jody RogacStyling by Leila BaniArt Direction in collaboration with Mark Reynolds <img width="673" height="718" width_o="673" height_o="718" src_o="https://cortex.persona.co/t/original/i/9c1347799e38a3615069b16b0905b367e9426aecea6da4409502f759c537338f/254546_10150217847559137_74879749136_6843798_5030612_n.jpg" data-mid="1389961" border="0" /><img width="633" height="718" width_o="633" height_o="718" src_o="https://cortex.persona.co/t/original/i/38f5b9586969e84df3da1348e50af68034336d7ee154467f91275250e458de6f/252451_10150217847599137_74879749136_6843799_740608_n.jpg" data-mid="1389960" border="0" /><img width="593" height="718" width_o="593" height_o="718" src_o="https://cortex.persona.co/t/original/i/22bcbc9c638fa544b47f77e9460fe7091a358d50b88ad43304fa7d340e40aaef/255031_10150217847839137_74879749136_6843802_908201_n.jpg" data-mid="1389957" border="0" /><img width="593" height="718" width_o="593" height_o="718" src_o="https://cortex.persona.co/t/original/i/caad62855c24a5ee2f6dcdec00d91563959b0d579c4d0ab7e3acf6dd0bd43dfb/253876_10150217847419137_74879749136_6843796_6710035_n.jpg" data-mid="1389958" border="0" /><img width="617" height="718" width_o="617" height_o="718" src_o="https://cortex.persona.co/t/original/i/a9ed55f020640be637bf14f6920c693ec77d8e2650a436202c796494a117613e/254806_10150217847314137_74879749136_6843795_2304992_n.jpg" data-mid="1389962" border="0" /> HOMESTRETCHCreative direction and production of still-life photography for Montecristo Magazine Summer 2011. Photography by Evaan KherajProp Styling by TJ Constable TaylorArt Direction in collaboration with Mark Reynolds<img width="581" height="718" width_o="581" height_o="718" src_o="https://cortex.persona.co/t/original/i/8ccd15acfcc892b2222dd21d5b91f734bfecefc4c9a6ad2deaf8a0dd2b8e5539/Homestretch-5.jpg" data-mid="1389932" border="0" /><img width="579" height="718" width_o="579" height_o="718" src_o="https://cortex.persona.co/t/original/i/17a1b2120ae70c85de857951158ab7a9107624fb02323e908b08854440f97141/Homestretch-6.jpg" data-mid="1389933" border="0" /><img width="579" height="718" width_o="579" height_o="718" src_o="https://cortex.persona.co/t/original/i/552f66f6e5dd818ec57a4e14d54892713e29d98f32c73b73dea86be5d58dc993/Homestretch-7.jpg" data-mid="1389934" border="0" /><img width="579" height="718" width_o="579" height_o="718" src_o="https://cortex.persona.co/t/original/i/9aad415b9b3e6a7ffec0463fe6d17cf03172fc58dd1c91151847ab29e2600799/Homestretch-8.jpg" data-mid="1389935" border="0" /><img width="579" height="718" width_o="579" height_o="718" src_o="https://cortex.persona.co/t/original/i/2c322139eea1a1c1319ad420adf1f97e4209ac4efc97e094d48c1f967528669a/Homestretch-1.jpg" data-mid="1389930" border="0" /> IN STASIS Creative diretion and production of Spring 2012 fashion editorial for Montecristo Magazine.Photography by Kin ChanStyling by Mila FranovicArt Direction in collaboration with Mark Reynolds <img width="591" height="718" width_o="591" height_o="718" src_o="https://cortex.persona.co/t/original/i/87d456be599e8381befb705efd57f8bca65cd969982089f2d947f3db5fcd37a3/1.jpg" data-mid="1389936" border="0" /><img width="530" height="795" width_o="530" height_o="795" src_o="https://cortex.persona.co/t/original/i/5a879f9fcb4b4d0d309b57a8adbef64099161c9c5efa0eb49a363a32ac2b3e0c/030.JPG" data-mid="1390026" border="0" /><img width="593" height="718" width_o="593" height_o="718" src_o="https://cortex.persona.co/t/original/i/85ac6ea628c4d31f567f2e5bec1e3a42281d0463a9434ace8aabafa05d170d50/373997_10150683229504137_947602423_n.jpg" data-mid="1389940" border="0" /><img width="530" height="795" width_o="530" height_o="795" src_o="https://cortex.persona.co/t/original/i/c796a10eff52cd1381f1623a43dfd1540fc2be6f1849bc70323c8a711b016f22/017.jpg" data-mid="1389939" border="0" /><img width="530" height="795" width_o="530" height_o="795" src_o="https://cortex.persona.co/t/original/i/4b62404e3cd0d549e9cae27a4ac17fed7631b60db79aa9d8fec724fd3e0ec8f7/016.jpg" data-mid="1389938" border="0" /> WonderlandCreative direction and production of still-life photography for Montecristo Magazine Winter 2011. Photography by Jennilee MarigomenProp Styling by Elicia Di FonzoArt Direction in collaboration with Mark Reynolds <img width="551" height="718" width_o="551" height_o="718" src_o="https://cortex.persona.co/t/original/i/4e688ecf0e33d268b3a4a1fb01f466301e420186c9ccac7552a2db3da0268c1c/387643_10150512009894137_74879749136_8509327_879749194_n.jpg" data-mid="1389974" border="0" /><img width="558" height="718" width_o="558" height_o="718" src_o="https://cortex.persona.co/t/original/i/a4e16bfc98a03650f6965663f830efef6af1803f1a252e8c07bdf660c9bbba5f/386294_10150512010039137_74879749136_8509328_1229569248_n.jpg" data-mid="1389973" border="0" /><img width="613" height="718" width_o="613" height_o="718" src_o="https://cortex.persona.co/t/original/i/40d1dcbef316da7a224d5a9a4e163ad2aa2992d0b2089f9779ed1d0d0c4199b4/398618_10150512009594137_74879749136_8509322_1971773150_n.jpg" data-mid="1389975" border="0" /><img width="538" height="718" width_o="538" height_o="718" src_o="https://cortex.persona.co/t/original/i/a75986f59a5ff06c0c08b70c1575451096e21c9ab44652e4b7f4d723e2e9c791/389936_10150512009709137_1811386753_n.jpg" data-mid="1389976" border="0" /> NEW FRONTIER Creative diretion and production of Autumn 2010 fashion editorial for Montecristo Magazine. Photography by Gary FitzpatrickStyling by Charlotte StokesArt Direction in collaboration with Mark Reynolds <img width="595" height="720" width_o="595" height_o="720" src_o="https://cortex.persona.co/t/original/i/33b60ab9d3cbfeb2ee603e4defdeeff89c6680cc4ccbbbec6b5e7b407c4aed24/154403_481278449136_74879749136_5382177_2664481_n.jpg" data-mid="1389944" border="0" /><img width="465" height="715" width_o="465" height_o="715" src_o="https://cortex.persona.co/t/original/i/3cb285bfc77626a90fe72c702b2df222b46da01a5bcc296f3fb31aeae99c7497/148469_481278579136_74879749136_5382179_7021038_n.jpg" data-mid="1389946" border="0" /><img width="567" height="714" width_o="567" height_o="714" src_o="https://cortex.persona.co/t/original/i/6c952916e52b8d5b3e66a88b6672bd4e14c576435a55f76f8bf54a86b605611e/156133_481278779136_74879749136_5382182_6146006_n.jpg" data-mid="1389945" border="0" /><img width="720" height="574" width_o="720" height_o="574" src_o="https://cortex.persona.co/t/original/i/6b103d8e2c3645b17d27cf60dde4bd508756d1738bcdcf9b503d8aaace1085cf/156213_481278404136_74879749136_5382176_6892149_n.jpg" data-mid="1389948" border="0" /><img width="588" height="715" width_o="588" height_o="715" src_o="https://cortex.persona.co/t/original/i/513da02be7934cc074a971fa756077ed336689ae0b083cdfef60734f0a94ea4c/76003_481278864136_74879749136_5382183_7786302_n.jpg" data-mid="1389941" border="0" /> Silent Shout Creative diretion and production of&nbsp;Autumn 2011 fashion editorial for Montecristo Magazine.Photography by Candace MeyerStyling by Leila BaniArt Direction in collaboration with Mark Reynolds <img width="586" height="881" width_o="586" height_o="881" src_o="https://cortex.persona.co/t/original/i/01d91aa3969112fece03bd8a022a90d23d8cef0ed68f1d2515f8ec680e5b82c6/Silent-Shout-1.jpg" data-mid="1389969" border="0" /><img width="1242" height="1539" width_o="1242" height_o="1539" src_o="https://cortex.persona.co/t/original/i/f78f964cf9b7c00dcc747e3b4302c8dd1e54e3c386acdf38aedb5ebe823d0bf2/Silent-Shout-6.jpg" data-mid="1389971" border="0" /><img width="501" height="748" width_o="501" height_o="748" src_o="https://cortex.persona.co/t/original/i/272e9c58704c55946e75dd50eebf91081c78dfa82da0276e2678cf77afd953d7/Silent-Shout-8.jpg" data-mid="1389972" border="0" /> cdlong@gmail.com CRAIG DAVID LONG  Fashion Direction OAK + FORT E-COMMERCEStyling and production of e-commerce photography for Oak + Fort Spring/Summer 2017... http://www.craigdavidlong.com/Trend-Forecasting Sun, 24 Sep 2017 09:29:01 +0000 Craig David Long 215460 CRAIG DAVID LONG  Trend Forecasting OAK + FORT — MENSWEAR TREND REPORTS Part of my role as Men’s Cultural Developer at Oak + Fort was to support the Product Design and Buying teams with trend forecasting reports for menswear. I would guage past season’s sales, shop competitor’s retail outlets and online stores, and research fashion imagery online to identify looks, themes, colours, and must-have items for coming seasons. oakandfort.ca<img width="1595" height="1224" width_o="1595" height_o="1224" src_o="https://cortex.persona.co/t/original/i/d2888b2bdb4374fba4f67999153718ccbfcbe5a4e08f6e06ff8c4f501c28ac10/Men-s-Spring-2018-Trend-Boards_Page_02.jpg" data-mid="295941" border="0" /><img width="1584" height="1224" width_o="1584" height_o="1224" src_o="https://cortex.persona.co/t/original/i/3fae49aa503b82006627675b0596c3ebf08b0aa41e20fa9c793c8acef0a83d93/Men-s-Spring-2018-Trend-Boards_Page_04.jpg" data-mid="295942" border="0" /><img width="1584" height="1224" width_o="1584" height_o="1224" src_o="https://cortex.persona.co/t/original/i/0c14672f11b4ec4ea187a3b84c6d2fa999057ec6a8badabc79a94f10ca7846c1/Men-s-Spring-2018-Trend-Boards_Page_06.jpg" data-mid="295943" border="0" /><img width="1584" height="1224" width_o="1584" height_o="1224" src_o="https://cortex.persona.co/t/original/i/748ef509034aba094f2fc90e1825ae31e3fe7999ea5a1ae780b4f771c0de7184/Men-s-Spring-2018-Trend-Boards_Page_15.jpg" data-mid="295944" border="0" /> Sheraton Hotels &amp; Resorts — Trend Presentation Farmboy Fine Arts (FBFA) had been the specified art vendor for Sheraton Hotels and Resorts for nearly a decade. So, in 2015, when the hotel giant was looking to enter a new renovation cycle that would touch all 500 of their locations, they asked FBFA to present ideas for how they could re-imagine their standard guest room artwork program. As the Design Director at FBFA, I came up with a concept that put a spin on their standard guest room grouping of four artworks—a pattern, an object, a vignette, a silhouette—and called it ‘Thinking Outside the Quad’. It incorporated new trends that I had seen emerging in the art and interior design worlds that supported the evolution of the Sheraton brand and would resonate with the demographic of their target traveler. starwoodhotels.com/sheraton/index.html<img width="5000" height="3235" width_o="5000" height_o="3235" src_o="https://cortex.persona.co/t/original/i/238a59894e9e49a427f97694a7aae3b738be535611e009de37973c5974e69d18/FBFA-Trend-Presentation-2015.09.02.jpg" data-mid="295945" border="0" /><img width="5000" height="3235" width_o="5000" height_o="3235" src_o="https://cortex.persona.co/t/original/i/06ba179ce9bc7299663ea2e9627989643f7c9fd8a0493a829a05898776aed6c6/FBFA-Trend-Presentation-2015.09.023.jpg" data-mid="295946" border="0" /><img width="5000" height="3235" width_o="5000" height_o="3235" src_o="https://cortex.persona.co/t/original/i/866eea44bed84a5589f9d0ddf5bd8f462a4b32af6c0f2065a07b92fcff876233/FBFA-Trend-Presentation-2015.09.025.jpg" data-mid="295947" border="0" /><img width="5000" height="3235" width_o="5000" height_o="3235" src_o="https://cortex.persona.co/t/original/i/7702638d98bf0f3d9bc4b1ca7d807cbe00f94f204f72ced0c8301e5066da233a/FBFA-Trend-Presentation-2015.09.027.jpg" data-mid="295948" border="0" /><img width="5000" height="3235" width_o="5000" height_o="3235" src_o="https://cortex.persona.co/t/original/i/054187a8b90a4662135c7391e0ea3a5450197cd4e32316f9af4151a00673b2f1/FBFA-Trend-Presentation-2015.09.029.jpg" data-mid="295949" border="0" /> cdlong@gmail.com CRAIG DAVID LONG  Trend Forecasting OAK + FORT — MENSWEAR TREND REPORTS Part of my role as Men’s Cultural Developer at Oak + Fort was to support... http://www.craigdavidlong.com/Brand-Strategy Sun, 24 Sep 2017 07:48:27 +0000 Craig David Long 215452 CRAIG DAVID LONG  Brand Strategy <img width="2829" height="1886" width_o="2829" height_o="1886" src_o="https://cortex.persona.co/t/original/i/2c2476168f1aec1fa0eccff0abde9f8d9e5184d324d3caa405c710c455389d44/the-climate-reality-project-qnxr5pQbggY-unsplash.jpg" data-mid="1301240" border="0" />David Suzuki Foundation — Audience Research, Insights and OptimizationIn 2022 and 2023, the David Suzuki Foundation partnered with Argyle Communications to conduct research activities that would help the organization learn how to expand and deepen its audience relationships. Acting as an in-house project manager, I worked with Argyle and Foundation staff to identify target audiences and the barriers and opportunities to engaging those audiences. Using a variety of research and engagement methods, we also developed strategies and tactics for engaging and mobilizing those audiences, which we are now operationalizing. Priority areas of focus include how to better engage youth and how to better leverage our digital tools. davidsuzuki.org <img width="1650" height="1275" width_o="1650" height_o="1275" src_o="https://cortex.persona.co/t/original/i/02a7853be5a7ab0b5bf714fbc11c2bd70d46a7d30d37d1efc2a3faa69148613a/David-Suzuki-Foundation---Brand-Book-1.jpg" data-mid="1106987" border="0" /><img width="1650" height="1275" width_o="1650" height_o="1275" src_o="https://cortex.persona.co/t/original/i/d9a1aa5043bc9777e8750e7daa915e18d6bfd56fd9657a6b386bd5c12162f633/David-Suzuki-Foundation---Brand-Book-2.jpg" data-mid="1106989" border="0" /><img width="1650" height="1275" width_o="1650" height_o="1275" src_o="https://cortex.persona.co/t/original/i/dccb208ddff99da03c4ccf986d39a15d4f17692b830ec3093f8a7f6adcb848ad/David-Suzuki-Foundation---Brand-Book-3.jpg" data-mid="1106990" border="0" /><img width="1650" height="1275" width_o="1650" height_o="1275" src_o="https://cortex.persona.co/t/original/i/4307f0202136312b9b45ce79bf4d90cfd5a86bbedec89d34ae36b019ae2ba73e/David-Suzuki-Foundation---Brand-Book-4.jpg" data-mid="1106985" border="0" /><img width="1650" height="1275" width_o="1650" height_o="1275" src_o="https://cortex.persona.co/t/original/i/538638baa02a595388a0f7418f466bfa60e608c5249e9c53209017056115ca33/David-Suzuki-Foundation---Brand-Book-5.jpg" data-mid="1106988" border="0" /><img width="1650" height="1275" width_o="1650" height_o="1275" src_o="https://cortex.persona.co/t/original/i/9e53097c2eb4942a50dafd8bf5da2372491695e597042e53f67b63aefc1e3377/David-Suzuki-Foundation---Brand-Book-6.jpg" data-mid="1106984" border="0" /><img width="1650" height="1275" width_o="1650" height_o="1275" src_o="https://cortex.persona.co/t/original/i/d50111593f9161dc97f4a769078eb9a219f939f8f2bd091d31cfd05bf569e046/David-Suzuki-Foundation---Brand-Book-7.jpg" data-mid="1106986" border="0" />David Suzuki Foundation — Brand Book In 2017, the David Suzuki Foundation had developed a new visual identity that refreshed its website, email templates and stationery with a new logo, typefaces and colours, but with minimally established brand guidelines. By 2021, the look and feel had matured significantly and it was time to capture that organic evolution in a brand book. With a new strategic direction reflecting the sense of urgency around the 2020s being a critical decade for transformative action on the climate and biodiversity crises, there was also a renewed opportunity to create a unified and cohesive image of the Foundation, to represent our philosophy and values to the public, to provide a glimpse of what the experience of participating in our movement is like, to share our vision of the future and to continue inpsiring bold, abmitious action everywhere throughout Canada. davidsuzuki.org <img width="1700" height="1100" width_o="1700" height_o="1100" src_o="https://cortex.persona.co/t/original/i/7ae90a37fc186a1068c5857541c6e17be0b5938c20703e8307f7398978d5b31c/FBFA-Brand-Book-2016-DRAFT10-1_Page_01.jpg" data-mid="295914" border="0" /><img width="2550" height="1650" width_o="2550" height_o="1650" src_o="https://cortex.persona.co/t/original/i/0e61c11b3c79385d45372fa0d039caa436479c13cea9ad4474947b4b92c7a3b5/FBFA-Brand-Book-2016-DRAFT10-1_Page_03.jpg" data-mid="295915" border="0" /><img width="3400" height="2200" width_o="3400" height_o="2200" src_o="https://cortex.persona.co/t/original/i/c9ee1676618cedb3641f831d02d50f717437d9c36f0bea5a4919f9f0fed24cf6/FBFA-Brand-Book-2016-DRAFT10-1_Page_07.jpg" data-mid="295916" border="0" /><img width="1700" height="1100" width_o="1700" height_o="1100" src_o="https://cortex.persona.co/t/original/i/47a0f62c7fb18d316373924ed4f246abbce6bfad748fee7a67e7a5fe90c8884c/FBFA-Brand-Book-2016-DRAFT10-1_Page_13.jpg" data-mid="295917" border="0" /><img width="1700" height="1100" width_o="1700" height_o="1100" src_o="https://cortex.persona.co/t/original/i/6470ee4e1e9cd4b5d5a55605bbe888f4525268ba579bdd5d64af7367c87452ee/FBFA-Brand-Book-2016-DRAFT10-1_Page_25.jpg" data-mid="295918" border="0" /><img width="1700" height="1100" width_o="1700" height_o="1100" src_o="https://cortex.persona.co/t/original/i/b5a82726e656fdfdf812f77c3b671221cd4f9885bcbc070df4779fe4f54ba7ec/FBFA-Brand-Book-2016-DRAFT10-1_Page_34.jpg" data-mid="295919" border="0" /> Farmboy Fine Arts — Brand Book In 2016, Farmboy Fine Arts decided to expand its business development strategy beyond the hospitality industry by entering two new markets: the growing senior living residence industry, and by creating a fine art leasing program for hospitality and corporate clients funded by art investors. &nbsp; As a branding consultant working outside the company, my role was to evaluate how these new extensions fit under the Farmboy Fine Arts umbrella, by re-examining all of the company’s existing branding from a creative and communications perspective. The result was a 100-page document that redefined the company’s vision, mission, values, attributes, key messages, brand standards, guidelines and best practices, as they applied to each of the company’s three channels. farmboyfinearts.com <img width="3621" height="4607" width_o="3621" height_o="4607" src_o="https://cortex.persona.co/t/original/i/a0c5cf9d4aa852cdfeca01447f328a682cba6550fd21a66d621989d82474e63c/IMG_8906.jpg" data-mid="295931" border="0" /><img width="3131" height="4697" width_o="3131" height_o="4697" src_o="https://cortex.persona.co/t/original/i/82c5e514f63bb73a1676d30d682328f2b28559b1922c3517f1b889de3fa74837/IMG_9025.jpg" data-mid="295933" border="0" /><img width="3648" height="5472" width_o="3648" height_o="5472" src_o="https://cortex.persona.co/t/original/i/93e7b350863af9b8eaa8f6ef8e328af1f2671d562500b7133623d7f598a6af82/IMG_8969.jpg" data-mid="295932" border="0" /><img width="3188" height="5407" width_o="3188" height_o="5407" src_o="https://cortex.persona.co/t/original/i/c2705d486f69fd28665bd0c0b1b12fef199e5232f24fabfae1c8a5d45cab631e/IMG_9049.jpg" data-mid="295934" border="0" /> Oak + Fort — Menswear Launch Event As the Men’s Cultural Developer for Oak + Fort, I planned and hosted a party to premiere the video lookbook that launched the spring 2017 menswear collection. Over 300 of Vancouver’s most influential young professionals gathered for a fashionable evening of music, cocktails and shopping—we converted the company’s head office showroom into an exclusive men’s-only boutique for the one night only. oakandfort.ca <img width="1200" height="861" width_o="1200" height_o="861" src_o="https://cortex.persona.co/t/original/i/83a091567ba1fb11d1b027d89efcc6e63ad1c70e4596f967c66348cfc9af513c/Dunlevy-Snackbar-Team---1.jpg" data-mid="295936" border="0" /><img width="1200" height="845" width_o="1200" height_o="845" src_o="https://cortex.persona.co/t/original/i/d1b1b5f3680501dc41c2e8978c34370a5119d4c31af08e948a0088ba12fa0fbb/Dunlevy-Snackbar-Team---3.jpg" data-mid="295935" border="0" /> Dunlevy Snackbar — Media Campaign and Launch Event In 2013, the proprietor of Dunlevy Snackbar, a hip eatery in Vancouver’s Chinatown neighbourhood, contacted me to help him with a media campaign for the announcement of his new chef and the launch of their new menu. I wrote and circulated a press release to the media, and hosted a social gathering for young food and beverage influencers in the city. The event included a tasting of the entire menu—and plenty of cocktails—while music was spun by one of the restaurant’s resident DJs. The campaign and event caused a flurry of activity on social media and the restaurant was subsequently featured in The Globe and Mail, The Vancouver Sun, Vitamin Daily, Scout and Montecristo, as well as several other print and digital media outlets. dunlevysnackbar.com cdlong@gmail.com&nbsp; CRAIG DAVID LONG  Brand Strategy David Suzuki Foundation — Audience Research, Insights and OptimizationIn 2022 and 2023, the David Suzuki Foundation... http://www.craigdavidlong.com/Educating-with-Art Wed, 15 Jun 2016 00:04:23 +0000 Craig David Long 80913  Educating with Art Art Strategy for an Educational Institution Doha, Qatar When a Qatari foundation was looking to&nbsp;expand their educational campus in Doha, Qatar&nbsp;with the addition of a Middle School, Auditorium,&nbsp;Education Offices and landscape plazas&nbsp;in 2015, they looked to Farmboy Fine Arts&nbsp;(FBFA) to develop a single stage invitational&nbsp;art selection process for three major public art&nbsp;installations. I proposed that FBFA adopt the ‘Arts Integration’ approach&nbsp;to education to inform its selection criteria,&nbsp;shortlisting three foundation–approved&nbsp;artists per commission.In the ‘Arts Integration’ approach to education and teaching, learning is achieved through the experience of art. By applying this principle to the art placements of the expansion, the institution can engage students, educators and community members by exposing them to creative processes that connect art forms with other subject areas. For example, conceptual art is art where the ideas involved in the artwork are as important as the traditional aesthetic and material concerns. This art making process is an imaginative activity where research, examination, perception, exploration, experimentation, development, creation, reflection, assessment, revision and sharing are all involved. Within&nbsp;the context of the teaching and learning environment, these artworks become sites that are experiential, evolving, collaborative, and reflective. Thus, by emphasizing and bringing exposure to contemporary art and the practices of conceptual artists, participation with these artworks requires community members to draw on prior knowledge and engage in hands-on experiences. The artworks build an environment that encourages risk taking and the exploration of possibilities, and they arrange opportunities that nurture a social and cooperative learning community which is part of the foundation’s mandate. AUDITORIUM LANDSCAPE PLAZA <img width="1604" height="822" width_o="1604" height_o="822" src_o="https://cortex.persona.co/t/original/i/18d2ed78a271471d39d15069dda03de2f5ce919df1bc427045d9b39941110e37/Screen-Shot-2016-04-19-at-5.31.39-PM.png" data-mid="72888" border="0" data-scale="80"/><img width="1072" height="828" width_o="1072" height_o="828" src_o="https://cortex.persona.co/t/original/i/d36cb056698aab1306d3ad0d3c74e90db8b244277f78c68b669a58b077a0a810/Screen-Shot-2016-04-19-at-5.31.24-PM.png" data-mid="72887" border="0" data-scale="80"/> AUDITORIUM GROUND FLOOR MAIN ENTRANCE LOBBY <img width="1602" height="820" width_o="1602" height_o="820" src_o="https://cortex.persona.co/t/original/i/1f10108a90850bd77cd170247895c48d55de03b23327f09094aee3ef27783bed/Screen-Shot-2016-04-19-at-5.32.09-PM.png" data-mid="72889" border="0" data-scale="80"/><img width="1068" height="824" width_o="1068" height_o="824" src_o="https://cortex.persona.co/t/original/i/0202be8dd3356cc1d2d77e3846754e7acfa5fdcfa8df471dbc6abadfc8e8a81e/Screen-Shot-2016-04-19-at-5.31.58-PM.png" data-mid="72890" border="0" data-scale="80"/> MIDDLE SCHOOL MAIN ENTRANCE HALL<img width="1600" height="820" width_o="1600" height_o="820" src_o="https://cortex.persona.co/t/original/i/877961a5ab1a74e975d5b64026c1f896e1632ffe7da734cfbb4a77d4b8868f6e/Screen-Shot-2016-04-19-at-5.32.24-PM.png" data-mid="72892" border="0" data-scale="80"/><img width="1076" height="804" width_o="1076" height_o="804" src_o="https://cortex.persona.co/t/original/i/2f5e5966d0430a0fbc23b1508b0fb08053b0c75df6d0c0a3115ba43f552211ca/Screen-Shot-2016-04-19-at-5.32.49-PM.png" data-mid="72891" border="0" data-scale="80"/> Proposal prepared for Farmboy Fine Arts while employed as Design Director. Copyright © 2015 Farmboy Fine Arts Inc. All rights reserved.  Educating with Art Art Strategy for an Educational Institution Doha, Qatar When a Qatari foundation was looking to&nbsp;expand their educational... http://www.craigdavidlong.com/Mozambique-Hospitality-Development Tue, 14 Jun 2016 23:31:24 +0000 Craig David Long 80908  Mozambique Hospitality DevelopmentArts Programming Proposal Mozambique <img width="1326" height="928" width_o="1326" height_o="928" src_o="https://cortex.persona.co/t/original/i/37937bc5bf71265c5446adf20ad08c2f15f80de05aa1f7f2eab03c927db6991c/Screen-Shot-2016-04-18-at-2.17.45-PM.png" data-mid="72862" border="0" /> INTRODUCTION This development in a remote area of Northern Mozambique is more than just a hotel and residential community, it is an invaluable social investment that offers cultural and economic benefits to the surrounding community. The project is designed with much consideration to its larger footprint, placing emphasis on how it can make a lasting impact locally, nationally and internationally through the creation of meaningful programs, partnerships, and initiatives. These are part of a socially-responsible business model that supports the economic viability of the region through the growth of tourism in the area. For the arts programming to be equally successful, it should take as its starting point the question of what role art can play in advancing this cause. For example, in what ways can the arts help nurture and sustain the unique culture of the region, and elevate the development and the local arts community onto an international stage? Through the project’s three core arts components—a permanent art collection housed at the property, a commercial art gallery and boutique, and an artists-in-residence program—Farmboy Fine Arts (FBFA) would implement a holistic approach guided by three guiding principles: INTERNATIONAL RELEVANCE Participate in the global contemporary art practiceBe of international calibre and of relevance to a world audienceStimulate dialogue amongst a diverse range of individuals and be suitable to any level of experience or exposure to artPromote social media ‘moments’ that broaden digital reachContribute to brand legacy LOCAL INTEGRATION Become embedded in the local culture by acknowledging and incorporating its unique history, traditions and craftsEngage with the local community and benefit it socially, culturally and economicallyBe sustainably designed with respect to the local environment (geographic and cultural) and with a vision for long-term success TANGIBLE EXPERIENCES Be authentic, immersive, engaging and experientialComprise holistic components that are interconnected and operate symbioticallyBe guided by a narrative that offers participants a strong sense of placeAbide by the property’s philosophy of open living, communal experience and shared space <img width="1276" height="930" width_o="1276" height_o="930" src_o="https://cortex.persona.co/t/original/i/961a449fc720976cdc95b6b869ddb70da910cd1e62a9d6d7f516426af118f67d/Screen-Shot-2016-04-18-at-2.17.59-PM.png" data-mid="72863" border="0" data-scale="80"/> PERMANENT ART COLLECTIONA Bespoke Art Experience For the permanent collection of artworks to be found throughout the property, FBFA would engage with the interior designers and ownership group to gain a comprehensive understanding of the project needs, aesthetic tastes and greater vision for the property. Through this process, FBFA would develop a personalized strategy and compelling narrative that reflects these particular preferences, as well as the financial considerations and specific technical requirements for the collection. The result is a diversified portfolio of artwork that incorporates a range of artistic mediums and geographic origins, but that places a particular emphasis on contemporary art and traditional craft from Mozambique and sub-Saharan Africa. PROGRAM REFERENCES <img width="1344" height="1000" width_o="1344" height_o="1000" src_o="https://cortex.persona.co/t/original/i/7f906dc59f6cd94d1bf57ad0d024bda215c94bd0023fcf70ad921a5a02bc5ac4/Screen-Shot-2016-04-18-at-2.18.20-PM_3.png" data-mid="72865" border="0" />Rosewood Hotel GeorgiaVancouver, Canadahttp://www.rosewoodhotels.com/en/hotel-georgia-vancouver <img width="1340" height="996" width_o="1340" height_o="996" src_o="https://cortex.persona.co/t/original/i/8fb913b1fa29e70e6ca46b0ffb09ad23ae234c00dc6a933a90f73e4113e5a530/Screen-Shot-2016-04-18-at-2.18.51-PM.png" data-mid="72866" border="0" />Fairmont Baku Flame TowersBaku, Azerbaijanhttp://www.fairmont.com/baku/ <img width="1326" height="932" width_o="1326" height_o="932" src_o="https://cortex.persona.co/t/original/i/84878965b93ecdfe1c1631392ef774f3b59cce204ed7586f0334883c12c66c47/Screen-Shot-2016-04-18-at-2.19.16-PM.png" data-mid="72867" border="0" data-scale="80"/> ART GALLERY / BOUTIQUEA Cultural Hub in Northern Mozambique The art gallery would be a flexible commercial exhibition space that’s program would be developed by FBFA and managed by an in-house curator and/or gallery manager. This prominent and beautiful space would feature a rotating program of thought-provoking solo and group exhibitions that reflect the latest in design and art from Mozambique and Sub-Saharan Africa, as well as other artworks and design objects that relate thematically to the property or region, placing Mozambique within the context of the latest developments in the creative industries internationally. A percentage of the space would be dedicated to retail, where a curated collection of art and design objects and locally-made crafts would be sold. The gallery would furthermore aim to create a dialogue between art and society though its calendar of art and design related cultural events including workshops and discussions. To ensure long-term success, Farmboy Fine Arts would be retained as an informal partner, lending its art world experience to help connect the on-the-ground team in Mozambique with an international network of curators, gallerists, artists and institutions. PROGRAM REFERENCES <img width="1716" height="870" width_o="1716" height_o="870" src_o="https://cortex.persona.co/t/original/i/9273603f1a03fd5e433be58ede32e87057d81fb2639a0de586a365bc1104bad9/Screen-Shot-2016-04-18-at-2.19.29-PM.png" data-mid="72868" border="0" />Gallery 9.5 at Hotel AnteroomKyoto, Japanhttp://hotel-anteroom.com/en <img width="1564" height="834" width_o="1564" height_o="834" src_o="https://cortex.persona.co/t/original/i/3443599fcf554bc4a1eea6c82bfdea1d7dcb719de15aed0cd58485bbbff765f8/Screen-Shot-2016-04-18-at-2.19.41-PM.png" data-mid="72869" border="0" data-scale="95"/>21C Museum HotelsVarious Locations, USAhttp://www.21cmuseumhotels.com/ <img width="1328" height="930" width_o="1328" height_o="930" src_o="https://cortex.persona.co/t/original/i/8067d997d4fda965c63736b9c40533f109770f5b27aa2cbb11b6d0b84f79f9fc/Screen-Shot-2016-04-18-at-2.19.54-PM.png" data-mid="72870" border="0" data-scale="80"/> ARTISTS-IN-RESIDENCE PROGRAMCollaborative Art Making in Situ The allocation of a contemporary art studio space within the development brings together local Mozambican and sub-Saharan artists, filmmakers, writers, musicians, curators, designers, artisans and thinkers together with likeminded creatives from around the world to participate in production-oriented residencies. Farmboy Fine Arts would develop the parameters for this artists-in-residence program and leverage their international experience to advise an on-the-ground curatorial team or selection committee. Through this collaboration, artists would be invited to stay at the hotel for a period of time to do research, experience the local culture, and produce new work in the studio. During the residency, the artists would present their work in exhibitions and events at the property’s art gallery / boutique. PROGRAM REFERENCES <img width="1712" height="816" width_o="1712" height_o="816" src_o="https://cortex.persona.co/t/original/i/f8ceaad1adf9233cf1a0628af615e3c16fa00fc739720d6dedb216001d8b7966/Screen-Shot-2016-04-18-at-2.20.07-PM.png" data-mid="72871" border="0" />Fogo Island Arts at Fogo Island InnFogo Island, Canadahttp://fogoislandarts.ca/ <img width="1714" height="858" width_o="1714" height_o="858" src_o="https://cortex.persona.co/t/original/i/6e7f43d46f3dee0ddfe152e9aacc62840f371d8f01fb833e381dcbe74b5da942/Screen-Shot-2016-04-18-at-2.20.27-PM.png" data-mid="72872" border="0" data-scale="96"/>Palm.Lab at Dar HiNefta, Tunisiahttp://www.dar-hi.net/en/green-hotel/palm-lab-ecology Proposal prepared for Farmboy Fine Arts while employed as Design Director, in collaboration with VP of business development Ariel Grue Lee and senior designer Fatima Travassos. Copyright © 2015 Farmboy Fine Arts Inc. All rights reserved.  Mozambique Hospitality DevelopmentArts Programming Proposal Mozambique INTRODUCTION This development in a remote area of Northern Mozambique is more than... http://www.craigdavidlong.com/See-Music-Hear-Art Tue, 14 Jun 2016 23:12:21 +0000 Craig David Long 80906  See Music. Hear Art. Art Strategies for a Music-Themed Resort Mexico GENERATIVE ARTAlgorithm and Tempo Generative art refers to art that has been created with the use of an autonomous system. Generally that system is non-human and can independently determine features of an artwork that would otherwise require decisions made directly by the artist. For example, the artist Andreas Nicolas Fischer worked with Mercedes-Benz to transform the powerful engine sound of the SLS AMG into a fascinating wall sculpture. For this rock-and-roll themed resort hotel in Mexico, popular rock anthems, traditional mexican folk songs, or any other musical inputs could be interpreted by an algorithm in a computer system to generate any kind of two or three dimensional art. <img width="1284" height="946" width_o="1284" height_o="946" src_o="https://cortex.persona.co/t/original/i/66b31155713f2af79b699fb4fcc3ffe92ed60690d45e310c6f68915f7ee8693f/Screen-Shot-2016-04-15-at-1.07.10-PM.png" data-mid="72855" border="0" data-scale="80"/> MUSICAL ACCOMPANIMENTPairing Art and Music Artworks that feature video or sound are often experienced at art galleries though the use of headphones. This allows the spectator to be completely immersed in the art whilst not disturbing the rest of the exhibition space. Imagine if every artwork at the resort had a pair of headphones hanging beside it, and when the hotel guest puts them on, a song or soundscape curated by a music expert plays to accompany it. Alternatively, the hotel brand’s internal “music experience” team could provide the songs, and Farmboy Fine Arts could curate or create a specific artwork to go along with it. <img width="1284" height="946" width_o="1284" height_o="946" src_o="https://cortex.persona.co/t/original/i/441f2ce296b1950d9afe5fb216371bbddc6f2dd1b0263fe6bebf8316b8da6220/Screen-Shot-2016-04-15-at-1.07.23-PM.png" data-mid="72856" border="0" data-scale="80"/> ABSTRACT NOTATIONDeriving Art from Sheet Music In Marco Fusinato’s series of artworks “Mass Black Implosion”, a selection of scores by avant-garde composers are reproduced at 1:1 scale. A line is ruled from every original note to an arbitrarily chosen point as a proposition for a new composition, in which every note is played at once, as a moment of consolidation and singular impact. Similarly, for the Mathematics department of a Chicago college, Farmboy Fine Arts produced a glass partition with abstracted mathematical equations and formulae to encourage an environment of free thinking and ideation. These ideas could be reimagined as an application on the unique glass and curtain feature planned for the hotel’s guest rooms, deriving art from rock or folk sheet music. <img width="1284" height="946" width_o="1284" height_o="946" src_o="https://cortex.persona.co/t/original/i/6db14f40c936381b768f2729f7417225fad5bc60ff70c6bcec223219de4015ef/Screen-Shot-2016-04-15-at-1.11.20-PM.png" data-mid="72857" border="0" data-scale="80"/> SOUND BOOTHHear. There. Elsewhere. In 2009, the Canadian artist Samuel Roy-Bois created an interactive installation titled “Ugly Today, Beautiful Tomorrow”. It is a sound-proofed, rock rehearsal space equipped with drums, bass, two guitars and amplifiers, all of which viewers were invited and encouraged to play. Unbeknownst to them, the sound from this room was piped into a completely separate area of the gallery—the lobby. In the spirit of songs being sung around a campfire, this idea could be reimagined at the resort, by making traditional Mexican instruments available to guests in an intimate sound-proof setting. When vacationing amateur musicians practice their talents and experiment with local sounds, who knows what magic could ensue in other parts of the hotel where the music is heard. <img width="1284" height="944" width_o="1284" height_o="944" src_o="https://cortex.persona.co/t/original/i/4c6c3f314f84c7b13e9019237230749cd3a2f95b01654f1e8aa8eb84209b3048/Screen-Shot-2016-04-15-at-1.11.30-PM.png" data-mid="72858" border="0" data-scale="80"/> ROCK EPHEMERAConcert tickets. Album covers. Collage. Matthew Cusick is a collage artist who creates visual works of art from maps, magazine clippings and other found materials. For this music-themed resort, Farmboy Fine Arts could create or commission collages made from rock ephemera to compose images that are evocative of Mexico. This could include landscapes, still life, or scenes of local cultural activities. Alternatively, Farmboy Fine Arts could use ephemera from Mexico to create interesting compositions that evoke the spirit of rock and roll. <img width="1284" height="944" width_o="1284" height_o="944" src_o="https://cortex.persona.co/t/original/i/0bc36bde39da88c5add9a2ae1785364768974039ce752a85e4740d06a92c1199/Screen-Shot-2016-04-15-at-1.12.00-PM.png" data-mid="72859" border="0" data-scale="80"/> VISUAL SOUNDTRACKSNarrating the Resort Experience with Lyrics American artist Miranda July’s 125-foot-long “Hallway” is lined with fifty wooden signs, hand-painted with text. As the viewer walks down the seemingly endless hall, weaving between the signs, the text acts as an internal voice that narrates them through life, to death. Similarly, Douglas Coupland’s “Slogans for the 21st Century” are text-based artworks that use contemporary language to convey messages that could only be understood since the year 2000. Song lyrics are beloved for capturing the human experience though universal emotions. Imagine if song lyrics appeared as unexpected architectural details, or as wayfinding elements that lead you down the long corridors of the music-themed resort hotel. <img width="1292" height="952" width_o="1292" height_o="952" src_o="https://cortex.persona.co/t/original/i/f3166e9c8ff4c5d38e819b41b849e67ff38b18d5e07c5f3d7486abd063035bc1/Screen-Shot-2016-04-15-at-1.12.08-PM.png" data-mid="72860" border="0" data-scale="80"/> PUBLIC FIGURESOutlandish fashion sculptures. When American artist Miranda July was invited to represent USA at the 2009 Venice Biennale, she created 11 cast fibreglass, steel-lined sculptures that were designed for interaction: pedestals to stand on, tablets with holes for body parts, and free-standing abstract headdresses. Sometimes rock musicians and pop stars wear over-the-top and extravagant outfits. In some ways, you might say these celebrities transform themselves into a form of human sculpture and spectacle. A series of interactive artworks could be installed through the landscape of the resort, to replicate these famous outfits at an even larger and more outlandish scale, creating opportunities for guests to pose and interact with the art for social media. <img width="1284" height="944" width_o="1284" height_o="944" src_o="https://cortex.persona.co/t/original/i/7e89f7559754eb3a108c833d5f0b6f86afe834db77aa73ab869a398c9fc7e15f/Screen-Shot-2016-04-15-at-1.12.22-PM.png" data-mid="72861" border="0" data-scale="80"/>Proposal prepared for Farmboy Fine Arts while employed as Design Director. Copyright © 2015 Farmboy Fine Arts Inc. All rights reserved.  See Music. Hear Art. Art Strategies for a Music-Themed Resort Mexico GENERATIVE ARTAlgorithm and Tempo Generative art refers to art that has been created... http://www.craigdavidlong.com/Where-Next Fri, 10 Jun 2016 16:20:37 +0000 Craig David Long 79564  Where Next?Art Approach for a New Hotel Chain Dubai, UAE“Where next?"&nbsp;This is the question millennial travellers ask themselves the minute one trip is over, and well before the next. Perhaps even while still on the plane flying home they are already thinking about the next destination. A new series of hotel developments targeted at millennial travellers in the UAE had already put extensive thought into how to position their new brand to this generation of global nomads. But the question of how the art program within the hotels could further capture this audience remained. In the age of Instagram and AirBnB, millennial travellers expect more from their hotel experience. They are design savvy, discerning and globally-aware. They expect a thoughtful and well-curated aesthetic and cultural experience. Thus, the hotel must offer something that other options available to these travellers cannot: an immersive art and design experience executed on a grand scale. And, where better to do so than in Dubai, a 21st Century city with rich cultural heritage to draw from. <img width="1504" height="1107" width_o="1504" height_o="1107" src_o="https://cortex.persona.co/t/original/i/cecc301406a7607e4ccc3023c41d072d500d95d173698dd89b90ed06b4f88f35/Dubai-Hotel_Page_02.jpg" data-mid="70648" border="0" data-scale="80"/> MONUMENTAL GRAPHIC ARTTransforming Environments with Wall Covering Murals Hotels are unique in that they are expansive spaces with high, vaulted ceilings and long-stretching corridors. Their footprint, too, is large with voluminous spaces for circulation and gathering. Whereas framed art and canvas pieces may become lost in such rooms, monumental-scale murals allow the art and it’s viewers to “explore without borders”. How better to make an impact than by transforming an innocuous architectural element—a plain wall—into a feature art piece. By seamlessly integrating larger-than-life imagery with the built environment, murals deliver a high impact, immersive experience. <img width="938" height="434" width_o="938" height_o="434" src_o="https://cortex.persona.co/t/original/i/980c8e115850d22723dfce3c4b6c4edbd9d11bdf692ad2da23f2982f38e53a97/Dubai-Hotel_JH-censored_Page_04.jpg" data-mid="70649" border="0" data-scale="80"/> <img width="935" height="435" width_o="935" height_o="435" src_o="https://cortex.persona.co/t/original/i/55f089137db471370035e404d0934a2e2fcec59aeb98ee42268f1c644dd0ae36/Dubai-Hotel_JH-censored_Page_05.jpg" data-mid="70650" border="0" data-scale="80"/> <img width="794" height="408" width_o="794" height_o="408" src_o="https://cortex.persona.co/t/original/i/58138456774be0cd862bbed420c2151dcd437ef7b964b66782384aedd80455ee/Dubai-Hotel_JH-censored_Page_06.jpg" data-mid="70651" border="0" data-scale="80"/> <img width="933" height="480" width_o="933" height_o="480" src_o="https://cortex.persona.co/t/original/i/7db6d76787f3ee5bab984bb9f52d497918338343df745f2c389a2f7782bd1bee/Dubai-Hotel_Page_07.jpg" data-mid="70652" border="0" data-scale="80"/> TYPOGRAPHICAL &amp; TEXT ARTCreating Universal Language Language is a powerful tool that many artists, such as Bruce Nauman, Jenny Holzer, Tracey Emin and Lawrence Wiener most famously, have become renowned and respected for their manipulation of. For these artists, the combination of the words and the context of where and how they are placed, create aphorisms: statements that express a general truth or astute observation in a concise and memorable form. Thus, in targeting a generation that is incredibly self-aware, the hotel should consider the statements it makes with text-based artworks as an opportunity to convey more than simply the spirit of travel, but a meaningful sense of the times we live in. <img width="1422" height="1045" width_o="1422" height_o="1045" src_o="https://cortex.persona.co/t/original/i/211215a228fa82b0682b537fa800604775f3ad091231545152a48c067137644f/Dubai-Hotel_Page_08.jpg" data-mid="70653" border="0" data-scale="80"/> GENERATIVE ART Local Input, Artistic Output Generative art refers to artworks that utilize algorithms and other non-human autonomous systems to create art. While the frameworks and behaviours of these systems are often outlined by the artist, the final piece is ‘generated’ by the system itself, offering unique work which continually self-propagates. The art reinvents itself as the system takes in new data and interprets it through the lens of its programming. This technology could be incorporated into each hotel guest room by utilizing the existing televisions for display. Once the art’s conceptual framework and aesthetics have been developed, each individual property could incorporate regionally relevant elements, such as data inputs generated from within the local area, to create a generative art experience that is consistent to the brand and unique to the property. <img width="1172" height="862" width_o="1172" height_o="862" src_o="https://cortex.persona.co/t/original/i/d2ac324e2795973e113dd31a92a1e98b2cb56a7c9ff85fbda5171f39e7ba976e/Screen-Shot-2016-04-13-at-4.10.48-PM.png" data-mid="70654" border="0" data-scale="80"/> Collaborative Art Aggregating #MyDubai Memories In 2014, Sheikh Hamdan bin Mohammed, Crown Prince of Dubai, launched a social-media project calling residents to share their pictures and videos of the emirate using the hashtag #MyDubai. The result is a Dubai autobiography that populates itself live on Instagram, Twitter and Facebook. The hotel could utilize this philosophy of mass amalgamation by inviting guests to contribute their memories to an ever-evolving mural wall. This could be generated by Instagram images that are tagged geographically at the hotels, from the #MyDubai hashtag, or from countless other possible sources. It could be a digital display, or the images could be transposed as physical artworks on display. <img width="1362" height="1004" width_o="1362" height_o="1004" src_o="https://cortex.persona.co/t/original/i/9196e0dfcde85e988e38d3cabd6f1a9b9dda661ba89057abc5692d9d8a85ba4f/Dubai-Hotel_Page_09.jpg" data-mid="70655" border="0" data-scale="80"/>Proposal prepared for Farmboy Fine Arts while employed as Design Director with support from senior designer Jordan Hilliard. Copyright © 2015 Farmboy Fine Arts Inc. All rights reserved.  Where Next?Art Approach for a New Hotel Chain Dubai, UAE“Where next?"&nbsp;This is the question millennial travellers ask themselves the minute one trip is... http://www.craigdavidlong.com/Writing-and-Editing Fri, 10 Jun 2016 05:30:40 +0000 Craig David Long 79423 CRAIG DAVID LONG  Writing and Editing FashioN Jason Wu: A Silk Road Montecristo, Spring 2012 Writing Rag &amp; Bone: Fashioning a Journey NUVO, Winter 2011 Writing Dana Lee Menswear: What’s in a Name? Montecristo, Winter 2011 Writing Bonnie Brooks and the Bay: Room for Change Montecristo, Autumn 2011 Writing Arc’Teryx: An Urban Journey from Outdoor Apparel to Menswear Fashion The Business of Fashion, August 2011 Writing Rogue: A Free-Spirited Collection NUVO, Spring 2011 Writing Fashion 2.0: Imran Amed and the Business of Fashion Montecristo, Winter 2010 Writing Art Douglas Coupland: Never Left Art School  Montecristo, Winter 2012 Writing &amp; Creative Direction Lawrence Paul Yuxweluptun: Artist’s Statement Montecristo, Summer 2012 Editing &amp; Creative Direction/40: A Contemporary Art Gallery Retrospective  Montecristo, Winter 2011 Editing &amp; Creative Direction Stephen Shearer: Looking In Montecristo, Spring 2011Editing &amp; Creative Direction Reece Terris: What Goes Up Must Come Down NUVO, Autumn 2009 Writing Design Death from Overwork? Not with this Office Furniture&nbsp; BC Business, August 2013 Writing Spotlight Volumes: Lukas Peet’s Pendant Lights&nbsp; NUVO, Spring 2013 Writing Fuelled Dreams: Mercedes-Benz Hydrogen Fuel Cell&nbsp;Montecristo, Winter 2012 Editing &amp; Creative Direction Fine Specimen: The Beaty Biodiversity Museum&nbsp; Montecristo, Winter 2010 Editing &amp; Creative Direction Personal Fiesta: Bespoke Papier-Mâché Creations&nbsp;NUVO, Autumn 2010 Writing Out of India: Rajboori’s Artisan Silk Weavers&nbsp; Montecristo, Winter 2009 Writing A League of its Own:&nbsp;Rolex Goes Deep&nbsp; Montecristo, Winter 2008 Writing Food &amp; DrinkIn Conversation with Satoshi Yonemori Oak + Fort, March 2017 Interview Sea Asparagus: Salt of The Earth Montecristo, Spring 2013 Writing 12 oz., Dark and Handsome: Handsome Coffee Roasters, L.A. NUVO, Autumn 2012 Writing A Growing Reality: Vancouver’s Urban Farms Montecristo, Autumn 2012 Editing, Creative Direction Taro: Hawaii’s Cultural Roots NUVO, Spring 2012 Writing Foraging Ahead: Tyler Gray and Mikuni Wild Harvest Montecristo, Spring 2012 Editing &amp; Creative Direction Travel &amp; ADVENTURE Leisure Suite: An Audi Road Trip to Tofino Montecristo, Summer 2012 Writing No Man is an Island: Mike Horn and the Pangaea Expedition Montecristo, Winter 2011 Writing &amp; Creative DirectionThe Unexpected Mexico City Montecristo, Summer 2011 Writing A New Angle: The West Coast Fishing Club Montecristo, Spring 2011 Writing cdlong@gmail.com CRAIG DAVID LONG  Writing and Editing FashioN Jason Wu: A Silk Road Montecristo, Spring 2012 Writing Rag &amp; Bone: Fashioning a Journey NUVO, Winter... http://www.craigdavidlong.com/Digital-Content-Strategy Fri, 10 Jun 2016 05:29:10 +0000 Craig David Long 79420 CRAIG DAVID LONG  Digital Content Strategy <img width="1080" height="565" width_o="1080" height_o="565" src_o="https://cortex.persona.co/t/original/i/09cf5468b1b3aeacd1f03e0f595fa743cc1f105a4da43faa03a52331c85be73a/22.07.27-facebook-ads-1080x564-02.png" data-mid="1301242" border="0" />David Suzuki Foundation — Living Green Communications StrategySince 2021, I have led the David Suzuki Foundation’s “Living Green” digital content stream, which provides tips and resources for living sustainably, including simple DIY recipes and how-tos. Topics include body care, culture, food, home and garden, travel and recreation and zero waste.&nbsp; Through a monthly email digest to nearly 50,000 subscribers, search-engine optimized web content and organic and paid social media activities, we provide members of the growing Living Green community with everyday solutions for lowering their climate impact; protecting, respecting and restoring nature; and supporting safer, healthier communities. They are also empowered to join the conversation and share tips, connect with others,&nbsp;build community and contribute to making change at individual, local and systemic levels. davidsuzuki.org/living-green <img width="6000" height="4000" width_o="6000" height_o="4000" src_o="https://cortex.persona.co/t/original/i/ae9e7cf6ccba2ab5301838e7a36662bb4b48c422e800393dcc85d2c6192270b0/aaron-blanco-tejedor-aocUkMcxeqI-unsplash.jpg" data-mid="1301241" border="0" /> David Suzuki Foundation — Climate CONVERSATION COACHOne of the most important things you can do about climate change is to talk about it. However, people trust their peers, family members and loved ones more than they trust experts, scientists and environmental organizations. Knowing this, the David Suzuki Foundation created a chatbot to help its supporters have more productive conversations about climate change by finding common ground and shared values with others.Collaborating with Invoke Digital and the Foundation’s Science and Policy unit, we adapted research by Karin Tamerius of Smart Politics into a chatbot experience, called CliMate. In a guided practice conversation, users get to choose responses from a set of options, and CliMate provides insight on the reaction their responses might elicit. davidsuzuki.org/climateconversations <img width="960" height="561" width_o="960" height_o="561" src_o="https://cortex.persona.co/t/original/i/c09229a97df89b5a049bd7204a1b98adeb7d4ed8552d8ca83a88d1aa97730903/DSF_desktop_tablet_mobile-960x0-c-default.png" data-mid="874569" border="0" /> David Suzuki Foundation — Website Content Strategy The David Suzuki Foundation is Canada’s largest environmental non-profit. As Web Content Specialist, I advised our fundraising team, regional offices and science and policy unit on web content strategies and digital public engagement tactics that would educate and inspire our supporters and stakeholders and steward them toward participating in campaigns, signing petitions, joining our email community and donating. I led the overall website content strategy and website governance best practices, collaborated with the aforementioned teams on web content creation processes and provided technical web content implementation support. davidsuzuki.org <img width="2622" height="1704" width_o="2622" height_o="1704" src_o="https://cortex.persona.co/t/original/i/77ce19496d43e883eb6b27d3dca62a2f898d5307b462fc99de0e0f46bc593310/Screen-Shot-2018-05-15-at-3.59.29-PM.png" data-mid="445878" border="0" /> MEC — Good Times Outside WEBSITE CONTENTWorking as an independent contractor for Quietly, a premium content producer that provides data-driven strategy and editorial for brands, I supported their client MEC as a Managing Editor for the launch of the retailer’s new portal website, Good Times Outside. Coordinating the work of over 15 writers, I delivered detailed activity pages for nearly 100 outdoor recreation experiences throughout Western Canada.gto.mec.ca <img width="1268" height="961" width_o="1268" height_o="961" src_o="https://cortex.persona.co/t/original/i/7a74e59377d9ada39552fb159da1953b7f8afa1ba1eb0ce7d2907bb884d36411/farmboy-fine-arts-responsive-1232x925.jpg" data-mid="70511" border="0" /> Farmboy Fine Arts — Digital CommunicationS StrategyAs a full-service art consultancy developing curated art collections and custom artwork for a diverse range of hospitality, healthcare and corporate spaces internationally, Farmboy Fine Arts needed an interactive and engaging way to clearly communicate the scope of their services to clients and artist partners. In redeveloping the Farmboy Fine Arts corporate website, I was able to implement a holistic digital communication plan for the company. This included envisioning and overseeing the information architecture, visual design and technical development of a responsive website with Assembly Digital (now Palms), developing a content strategy for relevant project case studies and curated image collections, and programming and editing regular original content across multiple online platforms, including website, blogs, social media and newsletters. farmboyfinearts.com <img width="2762" height="1652" width_o="2762" height_o="1652" src_o="https://cortex.persona.co/t/original/i/7054306c8c960489d7e0cfb5ccc18ef8e45f4a0eb242403106ea6959b0fc2377/Farmboy-Fine-Arts-Content-Strategy-1.jpg" data-mid="70517" border="0" /><img width="2762" height="1652" width_o="2762" height_o="1652" src_o="https://cortex.persona.co/t/original/i/fef36b96a90503a14edeb49664014ae32f5e15a6de7a4ab1501fde474234b9a1/Farmboy-Fine-Arts-Content-Strategy-3.jpg" data-mid="70515" border="0" /><img width="2762" height="1652" width_o="2762" height_o="1652" src_o="https://cortex.persona.co/t/original/i/da5b69831c0d4d7901d85f3dc897e9e585a9ad33e52736be67152f6f23977239/Farmboy-Fine-Arts-Content-Strategy-4_4.jpg" data-mid="70516" border="0" /><img width="2772" height="1652" width_o="2772" height_o="1652" src_o="https://cortex.persona.co/t/original/i/dd11c6374b47d7ef35567e66b615c18f5f4e241f396fed9a81947e0dd1d10b92/Farmboy-Fine-Arts-Content-Strategy-5.jpg" data-mid="70518" border="0" /> Farmboy Fine Arts — ONLINE IMAGE LIBRARY Farmboy Fine Arts licenses artwork from an international roster of over 100 painters, photographers and graphic artists, which the company reproduces as prints for hotels, hospitals and offices. Thus, the company’s image library, containing approximately 33,000 visual assets, is the crux of their creative operations. Leading a complete overhaul of the company’s content strategy, I was able to: Restructure the design department org chart to dedicate the required team resources to the projectImplement a sophisticated new cloud-based visual content management system, beta-testing software with various user groupsImprove and repair image meta-data and categorization for all 33,000 assetsEstablish standard operating procedures, up-skill staff and sales reps, and implement formal artwork submission review and approval processes for artists and designersThe success of this program has enriched communication between the Artist Manager, contributing artists, in-house designers and account managers, sales reps and clients, improving efficiency on time-sensitive interior design projects. It has not only improved the success rate of artwork proposals sent to clients, resulting in better close rates on projects, but has furthermore provided the company better corporate insight into statistical data that can support informed strategic decision-making. farmboyfinearts.com <img width="1476" height="1118" width_o="1476" height_o="1118" src_o="https://cortex.persona.co/t/original/i/942db6cfd82d485bb7740dcc7a8d7413a5a859b62aa02e986553fdb97aacc7bf/montecristo-magazine-responsive.jpg" data-mid="70513" border="0" /> Montecristo Magazine — Digital Publishing Strategy Within its first few years of publishing, Montecristo Magazine was becoming aware that it required a stronger online presence to stay relevant to today’s readers. But, at the time, the future of print vs. digital magazine publishing was still uncertain. By identifying the moments that matter to Montecristo readers—like needing a great wine or restaurant recommendation or impressing peers with local area knowledge—the answers became clear as to how the magazine could translate it’s unique regional insights into an online platform. I developed a digital division for Montecristo that allowed the company to implement a holistic digital communication plan. This included envisioning and overseeing the information architecture, visual design and technical development of a responsive website with Assembly Digital (now Palms), developing a digitization strategy for five years of archival content, and programming and editing regular original content across multiple online platforms, including website, blogs and social media. Montecristo was recognized at the 2014 Western Magazine Awards as the Best Online Magazine in Western Canada. montecristomagazine.com <img width="1476" height="1118" width_o="1476" height_o="1118" src_o="https://cortex.persona.co/t/original/i/8dfd5a84700ce73a5658ca12e0dfc66b75be1f6502cb51177fd62991b173246b/nuvo-magazine-responsive.jpg" data-mid="70512" border="0" /> NUVO Magazine — Digital Publishing Strategy Celebrating 15 years of publishing, NUVO magazine was firmly established as Canada’s premier lifestyle publication. But how could the magazine maintain that reputation in an emerging online environment? NUVO’s unparalleled access to the luxury sector, celebrity culture and the jet-set lifestyle made it particularly well-positioned for a digital future. From travel insights spanning the farthest reaches of globe, to the latest product launches from the world’s most esteemed brands, to exclusive gala event photos, the opportunities to engage readers with online content were abundant. Developing a digital division for NUVO enabled the company to implement a holistic digital communication plan. This included envisioning and overseeing the information architecture, visual design and technical development of a responsive website with Assembly Digital (now Palms), developing a digitization strategy for 15 years of archival content, and programming and editing regular original content across multiple online platforms, including website, blogs and social media. nuvomagazine.com cdlong@gmail.com CRAIG DAVID LONG  Digital Content Strategy David Suzuki Foundation — Living Green Communications StrategySince 2021, I have led the David Suzuki...