Oak + Fort Man Trend Reports
Part of my role as Men’s Cultural Developer at Oak + Fort was to support the Product Design and Buying teams with trend forecasting reports for menswear. I would guage past season’s sales, shop competitor’s retail outlets and online stores, and research fashion imagery online to identify looks, themes, colours, and must-have items for the coming seasons.
Sheraton Hotels & Resorts Trend
Farmboy Fine Arts (FBFA) had been the specified art vendor for Sheraton Hotels and Resorts for nearly a decade. So, in 2015, when the hotel giant was looking to enter a new renovation cycle that would touch all 500 of their locations, they asked FBFA to present ideas for how they could re-imagine their standard guest room artwork program.
As the Design Director at FBFA, I came up with a concept that put a spin on their standard guest room grouping of four artworks—a pattern, an object, a vignette, a silhouette—and called it ‘Thinking Outside the Quad’. It incorporated new trends that I had seen emerging in the art and interior design worlds that supported the evolution of the Sheraton brand and would resonate with the demographic of their target traveler.
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