Brand & Engagement
Brand & Engagement
David Suzuki Foundation — Audience Research, Insights and Optimization
In 2022 and 2023, the David Suzuki Foundation partnered with Argyle Communications to conduct research activities that would help the organization learn how to expand and deepen its audience relationships.
Acting as an in-house project manager, I worked with Argyle and Foundation staff to identify target audiences and the barriers and opportunities to engaging those audiences. Using a variety of research and engagement methods, we also developed strategies and tactics for engaging and mobilizing those audiences, which we are now operationalizing. Priority areas of focus include how to better engage youth and how to better leverage our digital tools.
David Suzuki Foundation — Brand Book
In 2017, the David Suzuki Foundation had developed a new visual identity that refreshed its website, email templates and stationery with a new logo, typefaces and colours, but with minimally established brand guidelines.
By 2021, the look and feel had matured significantly and it was time to capture that organic evolution in a brand book. With a new strategic direction reflecting the sense of urgency around the 2020s being a critical decade for transformative action on the climate and biodiversity crises, there was also a renewed opportunity to create a unified and cohesive image of the Foundation, to represent our philosophy and values to the public, to provide a glimpse of what the experience of participating in our movement is like, to share our vision of the future and to continue inpsiring bold, abmitious action everywhere throughout Canada.
Farmboy Fine Arts — Brand Book
In 2016, Farmboy Fine Arts decided to expand its business development strategy beyond the hospitality industry by entering two new markets: the growing senior living residence industry, and by creating a fine art leasing program for hospitality and corporate clients funded by art investors.
As a branding consultant working outside the company, my role was to evaluate how these new extensions could fit under the Farmboy Fine Arts umbrella, by re-examining all of the company’s existing branding from a creative and communications perspective. The result was a 100-page document that redefined the company’s vision, mission, values, attributes, key messages, brand standards, guidelines and best practices, as they applied to each of the company’s three channels.
Oak + Fort — Menswear Launch Event
As the Men’s Cultural Developer for Oak + Fort, I planned and hosted a party to premiere the video lookbook that launched the spring 2017 menswear collection. Over 300 of Vancouver’s most influential young professionals gathered for a fashionable evening of music, cocktails and shopping—we converted the company’s head office showroom into an exclusive men’s-only boutique for the one night only.
Dunlevy Snackbar — Media Campaign and Launch Event
In 2013, the proprietor of Dunlevy Snackbar, a hip eatery in Vancouver’s Chinatown neighbourhood, contacted me to help him with a media campaign for the announcement of his new chef and the launch of their new menu.
I wrote and circulated a press release to the media, and hosted a social gathering for young food and beverage influencers in the city. The event included a tasting of the entire menu—and plenty of cocktails—while music was spun by one of the restaurant’s resident DJs.
The campaign and event caused a flurry of activity on social media and the restaurant was subsequently featured in The Globe and Mail, The Vancouver Sun, Vitamin Daily, Scout and Montecristo, as well as several other print and digital media outlets.
WEST END HOUSING & HOMELESSNESS FORUM
How should the City of Vancouver move forward on issues of homelessness and housing? This was the question being raised by the Gordon Neighbourhood House, the Metro Vancouver Alliance, and the West End Senior’s Network in anticipation of the 2017 Municipal By-Election. I volunteered with these three organizations to assist with the planning and promotion of the event, where candidates seeking to become Vancouver’s next city councillor responded to questions from community stakeholders and the public on these two critical issues in the West End neighbourhood.
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