Mozambique
Hospitality Development
Arts Programming Proposal
Mozambique
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Mozambique
INTRODUCTION
This development in a remote area of Northern Mozambique is more than just a hotel and residential community, it is an invaluable social investment that offers cultural and economic benefits to the surrounding community. The project is designed with much consideration to its larger footprint, placing emphasis on how it can make a lasting impact locally, nationally and internationally through the creation of meaningful programs, partnerships, and initiatives. These are part of a socially-responsible business model that supports the economic viability of the region through the growth of tourism in the area.
For the arts programming to be equally successful, it should take as its starting point the question of what role art can play in advancing this cause. For example, in what ways can the arts help nurture and sustain the unique culture of the region, and elevate the development and the local arts community onto an international stage?
Through the project’s three core arts components—a permanent art collection housed at the property, a commercial art gallery and boutique, and an artists-in-residence program—Farmboy Fine Arts (FBFA) would implement a holistic approach guided by three guiding principles:
INTERNATIONAL RELEVANCE
- Participate in the global contemporary art practice
- Be of international calibre and of relevance to a world audience
- Stimulate dialogue amongst a diverse range of individuals and be suitable to any level of experience or exposure to art
- Promote social media ‘moments’ that broaden digital reach
- Contribute to brand legacy
LOCAL INTEGRATION
- Become embedded in the local culture by acknowledging and incorporating its unique history, traditions and crafts
- Engage with the local community and benefit it socially, culturally and economically
- Be sustainably designed with respect to the local environment (geographic and cultural) and with a vision for long-term success
TANGIBLE EXPERIENCES
- Be authentic, immersive, engaging and experiential
- Comprise holistic components that are interconnected and operate symbiotically
- Be guided by a narrative that offers participants a strong sense of place
- Abide by the property’s philosophy of open living, communal experience and shared space
PERMANENT ART COLLECTION
A Bespoke Art Experience
For the permanent collection of artworks to be found throughout the property, FBFA would engage with the interior designers and ownership group to gain a comprehensive understanding of the project needs, aesthetic tastes and greater vision for the property. Through this process, FBFA would develop a personalized strategy and compelling narrative that reflects these particular preferences, as well as the financial considerations and specific technical requirements for the collection. The result is a diversified portfolio of artwork that incorporates a range of artistic mediums and geographic origins, but that places a particular emphasis on contemporary art and traditional craft from Mozambique and sub-Saharan Africa.
PROGRAM REFERENCES
ART GALLERY / BOUTIQUE
A Cultural Hub in Northern Mozambique
A Cultural Hub in Northern Mozambique
The art gallery would be a flexible commercial exhibition space that’s program would be developed by FBFA and managed by an in-house curator and/or gallery manager. This prominent and beautiful space would feature a rotating program of thought-provoking solo and group exhibitions that reflect the latest in design and art from Mozambique and Sub-Saharan Africa, as well as other artworks and design objects that relate thematically to the property or region, placing Mozambique within the context of the latest developments in the creative industries internationally.
A percentage of the space would be dedicated to retail, where a curated collection of art and design objects and locally-made crafts would be sold. The gallery would furthermore aim to create a dialogue between art and society though its calendar of art and design related cultural events including workshops and discussions.
To ensure long-term success, Farmboy Fine Arts would be retained as an informal partner, lending its art world experience to help connect the on-the-ground team in Mozambique with an international network of curators, gallerists, artists and institutions.
PROGRAM REFERENCES
ARTISTS-IN-RESIDENCE PROGRAM
Collaborative Art Making in Situ
Collaborative Art Making in Situ
The allocation of a contemporary art studio space within the development brings together local Mozambican and sub-Saharan artists, filmmakers, writers, musicians, curators, designers, artisans and thinkers together with likeminded creatives from around the world to participate in production-oriented residencies.
Farmboy Fine Arts would develop the parameters for this artists-in-residence program and leverage their international experience to advise an on-the-ground curatorial team or selection committee. Through this collaboration, artists would be invited to stay at the hotel for a period of time to do research, experience the local culture, and produce new work in the studio. During the residency, the artists would present their work in exhibitions and events at the property’s art gallery / boutique.
PROGRAM REFERENCES
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